Federal Steel, the expert in industrial equipment and storage solutions, chose Sednove for the redesign of its website and for its marketing repositioning.
The old site had a design that no longer matched the refreshed image of the company. The disposition of information did not facilitate the consultation of the achievements of Federal Steel and of its entire catalog of products. Thus, the site was not engaging and lacked interaction with customers.
Sednove focused on the ergonomics of the new Federal Steel website. Through a simplification of the company's product tree, all the existing content could be preserved and reorganized for an optimal user experience. Multiple calls to action (newsletter, contact form, etc.) have also been inserted to encourage interaction with site visitors. On the other hand, the Federal Steel brand has been redesigned to reflect a more solution-oriented family company. Finally, the site is now completely 'responsive' and Federal Steel enjoys an unparalleled autonomy for its future maintenance thanks to the chosen Extenso platform.