The main goal of the event was to brighten up the lives of children and workers of Lac Mégantic. Masterfully led by Melissa Dionne and her team at Coop fédérée, the activity touched the hearts of many.
A $70 gift card, redeemable at all businesses in Lac-Mégantic, was given to boost the local economy, while more than 400 gift bags were distributed.
The event was a great success. Our designer Mélanie Nadeau, in addition to having participated in the development of the brand image and promotional tools, was our proud representative in the squad. Colette Roy-Laroche, Mayor of Lac-Mégantic, warmly welcomed this initiative.
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