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This site Le Lait was produced with help of one of the first versions of Extenso of Sednove. For Le Lait (Federation des producteurs de lait du Quebec), BBDO created a wide public site aiming at the same diverse activities characteristic to the brand created and produced by BBDO agency. The site offers different subjects related to milk and its consummation, personalized according to 4 distinctive user profiles (parents of young children, young adults, adults and elderly).

The site is equipped by a content management tool developed by Sednove in order to allow client’s resources and those of BBDO to evaluate site contents as new Le Lait activities appear.