The site allows users to subscribe to the final draw. Users can increase their chances to win by entering 3 addresses of their friends. An e-mail is sent automatically to their friends with a code inside. If those messages return to the site, user’s chances are multiplied by 2 with maximum of 8 entries per person. The site is entirely carried out by Sednove Extenso tool. This site of Bleuedry is the 4th version.
Besides that, the site uses DirectMail tool for the purposes of viral marketing containing more than 40 000 e-mail addresses.