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The site is managed by Extenso tool. It allows users subscription, transmission of e-mails, contest draw. For many years, Nolin Branding & Design develops for Labatt brewery different communication activities for their brands Bleue and Bleue Dry (TV campaigns, promotion, web).

Public relations team designs and carries out web strategies for traditional media with contests, promotions, sponsorship calendars and interactive activities; all of this is done together with Sednove. Web site hosting, regular updating as well as adding or deleting of sections as campaigns progress are a part of Nolin Branding & Design and Sednove’s mission.