Roger Tremblay Consulting Group
Collaboration
2014
gcrt.ca

Logo redesign and branding

  • Stationary and business cards
  • Design of PowerPoint presentation 
  • Design of LinkedIn and other social network pages

Roger Tremblay Consulting Group helps large organizations and SMEs develop innovative business models to ensure sustainable growth and competitiveness.

The group, comprising of experienced managers from different business sectors, works collaboratively to provide focused expertise with a delivery model combining face to face consulting as well as through virtual channels.

ISSUES

  • Initial logo too narrowly centered on the founder of the group, Roger Tremblay
  • Non-corporate style
  • Brand image lacking consistency

SOLUTIONS

  • Create a corporate brand evoking the expertise of the entire group’s experienced managers
  • Provide a more professional look and bilingual contents (French and English)
  • Submit a color chart for the fonts, harmonized with the spirit of the brand


Website redesign

  • Strengthen the brand image
  • Make the site more collaborative
  • Emphasize online services offer
  • Secure website

ISSUES

  • Website unsuited to the new realities of multiplatform web
  • Out-of-date CMS
  • Difficulty convincing customers and investors

SOLUTIONS

  • Complete overhaul of website, adapting to tablet and mobile formats (responsive design)
  • New Intranet for document exchange with partners
  • Installation of Extenso CMS, easier to use thus allowing rapid updating of online content.



Visibilité
Creation of new partnerships through the new website
+10 %
10% increase of traffic on website within the first month

« I would like to congratulate and thank the entire Sednove team for my new website and corporate image. I enjoyed evolving with a team of skilled and dedicated professionals. »

— Roger Tremblay, President