In 2016, Cinéma Beaubien was 15 years old and Cinéma du Parc was 10 years old. These two Montréal institutions, administered by the same corporation, show independant movies in both languages. It was time to harmonize their image brands.
Artistic direction and incompatible visual signatures.
To unify the visuals by creating a joint and dynamic image brand, capable of encompassing the specificities of each of the two institutions.
Create tools to apply the brands image to a wide range of media.
Increase the reputation and attendance of both institutions.
Connection to an external ticketing system
Connection to Mediafilm content
Highlight inspirational programming from both institutions.
Create a natural digital bridge to in-theatre experience.
Bring together two reputable institutions on a single management platform to optimize performance on the web.
Issues and challenges
Make the site responsive (tablet and phone)
Making navigation simple and intuitive
Enable content management in a single CMS
Increase the security level of the site (the former, edited in Wordpress, was often hacked)
Website redesign to meet current and future needs
Responsive for phone, tablets and personnal computers
Schedule in foreground
Completely redesigned navigation and experience
Increased level of safety beyond industry standards
Connecting the CMS to external resources (via APIs)